Facelifting Casio's visuals to match their iconic retro watches
Project
Casio: Relic Collection
Website
Figma Prototype
Type
BRANDING
GRAPHIC
WEB
Tools
FIGMA
ILLUSTRATOR
INDESIGN
PHOTOSHOP
Year
2024
Mixing japanese engineers' heritage with retro sci-fi looks
Casio’s Uhren besitzen Kultstatus und ein ikonisches Retro-Design, welches voller Nostalgie an Sci-Fi Settings aus den 90ern erinnert. Durch das Rebranding erhalten die Uhren eine einheitliche visuelle Identität und eine zielgerichtete Kundenansprache. Dabei werden Casio’s Core-Values nicht verworfen, sondern in neuer Form hervorgehoben: Vollendetes Design durch Robustheit, Präzision und Innovation, entstanden aus japanischer Ingenieurskunst.
Dither patterns made from planets, exploded view drawings and thoughtfully used kanji-accents shape Casio's new visual identity
A completely redesigned webshop, custom tailored to a potential series of Casio Relic collections
Strategy
Using Kaperer’s Brandprism and market analysis
Design System
The brand guideline document features ...
Process
Moodboards for look, typo, logo, large collections of visual references in figjam, sketches,
Learnings
The hardest challenge was to let go of initial and too large concepts and imaginations in order to create a scalable and coherent visual system
01
Reduction to the core is key
02
Reduction to the core is key
03
Reduction to the core is key
All Projects
01
Casio: Relics Collection
PRODUCT DESIGN
GRAPHIC
WEB
02
Ambient Green
CAD
ARDUINO
INTERACTION
DATA
03
Arimo Microsite
WEB
ANIMATION
04
Save [For] Your Future
WEB
UX
05
HofSpannung: Driven by Data